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Machine Learning for Snapchat Ad Ranking « Machine Learning Times
Originally published in Snapchat Engineering, July 11, 2022. Snapchat ad ranking aims to serve the right ad to the right user at the right time. These are selected from millions of ads in our inventory at any time. We do so with a strong emphasis on maintaining an excellent user experience and upholding Snap's strong privacy principles and security standards, including honoring user privacy choices. Serving the right ad, in turn, generates value for our community of advertisers and Snapchatters.
Real-Time Machine Learning: Why It's Vital and How to Do It « Machine Learning Times
This article is sponsored by IBM. SUMMARY: Organizations often miss the greatest opportunities that machine learning has to offer because tapping them requires real-time predictive scoring. In order to optimize the very largest-scale processes – which is a vital endeavor for your business – predictive scoring must take place right at the moment of each and every interaction. The good news is that you probably already have the hardware to handle this endeavor: the same system currently running your high-volume transactions – oftentimes a mainframe. But getting this done requires a specialized leadership practice and strong-willed change management. Heed this warning: The greatest opportunities with machine learning are exactly the ones that your business is most likely to miss. To be specific, there's massive potential for real-time predictive scoring to optimize your largest-scale operations. But with these particularly high stakes comes a tragic case of analysis paralysis.
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How to Apply Machine Learning to Business Problems « Machine Learning Times
It's easy to see the massive rise in popularity for venture investment, conferences, and business-related queries for "machine learning" since 2012 – but most technology executives often have trouble identifying where their business might actually apply machine learning (ML) to business problems. With new AI buzzwords being created weekly, it can seem difficult to get ahold of what applications are viable, and which are hype, hyperbole or hoax. At Emerj, our market research focuses on cutting through the AI hype, and helping innovation and strategy leaders make a better business case for AI. This includes both our AI Opportunity Landscape research with enterprise clients, and our Emerj Plus best-practices guides for consultants and vendors. In this article, we'll break down categories of business problems that are commonly handled by ML, and we'll also provide actionable advice to begin a ML initiative with the right approach and perspective (even it's the first such project you've undertaken at your company).
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How to Make Artificial Intelligence Less Biased « Machine Learning Times
How could software designed to take the bias out of decision making, to be as objective as possible, produce these kinds of outcomes? After all, the purpose of artificial intelligence is to take millions of pieces of data and from them make predictions that are as error-free as possible. But as AI has become more pervasive--as companies and government agencies use AI to decide who gets loans, who needs more health care and how to deploy police officers, and more--investigators have discovered that focusing just on making the final predictions as error free as possible can mean that its errors aren't always distributed equally. Instead, its predictions can often reflect and exaggerate the effects of past discrimination and prejudice. In other words, the more AI focused on getting only the big picture right, the more it was prone to being less accurate when it came to certain segments of the population--in particular women and minorities. And the impact of this bias can be devastating on swaths of the population--for instance, denying loans to creditworthy women much more frequently than denying loans to creditworthy men.
Six Ways Machine Learning Threatens Social Justice « Machine Learning Times
When you harness the power and potential of machine learning, there are also some drastic downsides that you've got to manage. Deploying machine learning, you face the risk that it be discriminatory, biased, inequitable, exploitative, or opaque. In this article, I cover six ways that machine learning threatens social justice – linking to short videos that dive deeply into each one – and reach an incisive conclusion: The remedy is to take on machine learning standardization as a form of social activism. When you use machine learning, you aren't just optimizing models and streamlining business. In essence, the models embody policies that control access to opportunities and resources for many people.
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The Computational Limits of Deep Learning Are Closer Than You Think « Machine Learning Times
Deep learning eats so much power that even small advances will be unfeasible give the massive environmental damage they will wreak, say computer scientists. Deep in the bowels of the Smithsonian National Museum of American History in Washington, D.C., sits a large metal cabinet the size of a walk-in wardrobe. The cabinet houses a remarkable computer -- the front is covered in dials, switches and gauges, and inside, it is filled with potentiometers controlled by small electric motors. Behind one of the cabinet doors is a 20 by 20 array of light sensitive cells, a kind of artificial eye. This is the Perceptron Mark I, a simplified electronic version of a biological neuron. It was designed by the American psychologist Frank Rosenblatt at Cornell University in the late 1950s who taught it to recognize simple shapes such as triangles.
On-device Supermarket Product Recognition « Machine Learning Times
One of the greatest challenges faced by users who are visually impaired is identifying packaged foods, both in a grocery store and also in their kitchen cupboard at home. This is because many foods share the same packaging, such as boxes, tins, bottles and jars, and only differ in the text and imagery printed on the label. However, the ubiquity of smart mobile devices provides an opportunity to address such challenges using machine learning (ML). In recent years, there have been significant improvements in the accuracy of on-device neural networks for various perception tasks. When coupled with the increased computing power in modern smartphones, it is now possible for many vision tasks to yield high performance while running entirely on a mobile device.
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